A guide for local, healthy and sustainable living

We’ve done the legwork so you don’t have to! Discover the best sustainable businesses in your city and make greener choices —without the guesswork.

Join our community of eco-conscious shoppers and businesses today. It’s free, easy, and good for the planet!

Greenopia is your go-to guide for navigating the world of sustainable and socially responsible choices. We help eco-conscious consumers discover vetted local businesses and products that are good for people and the planet.

Our mission? To verify the sustainability credentials of thousands of businesses—so you can shop, eat, and live green with confidence.

What we are

Coming to your city soon!

Coming to your city soon! If supporting local sustainable businesses matters to you, we’ve got you covered. Sign up now and be the first to know when our app launches!

We assess businesses on health, sustainability, and ethical practices using our proprietary system—making it easy for conscious consumers to find and support brands that align with their values. Whether you're looking for greener choices or a business striving for greater impact, Greenopia connects like-minded people who care about a healthier planet.

What we do

All types of businesses are welcome!

Verified. Sustainable. Local.

Put your business on the map!

At our core

We evaluate sustainability through three key pillars:

Healthy for you

 Is the product good for your health? We look for organic, toxin-free options that nourish your well-being.

Healthy for the planet

 Are the business practices and products environmentally sustainable? We prioritize eco-friendly practices that reduce harm to our planet.

Healthy for the Community

Does the business promote social equity and fair wages? We support businesses that prioritize people, ensuring fair treatment and opportunities for all.

Meet our founding team

  • Gay Browne

  • Jon Cross

    Jon Cross

  • Miren Isasi

  • Nastia Nemro

  • Founder & CEO 

    Gay originally began a journey of discovery into how she could protect herself and her family from toxins in their home, food, water, and environment in 1994. In 1996 she built the first LEED-certified home in LA, in 2005 she created Greenopia: A Guide to Eat Shop and Live Green, and in 2019, she published Living With A Green Heart.


  • COO

    Jon Cross, formerly a Director at Google, oversaw a variety of global roles in the Ads business across sales, strategy and product operations over a period of 20 years, with a focus on customer experience and data. Jon was awarded a Fellowship with Google.org working in partnership with the California Governor’s Office and the US Forest Service on decision support tooling for wildfire resilience treatments. Prior to Google he worked with various startups in London.


  • CFO 

    Co-founder of the startup GaiaGlobe, a carbon credit global platform benefiting regenerative farming practices; co-founder of Ulanitzki Partners AG, Family Office, Private Equity Advisory, and M&A Boutique offering services of fundraising, business development, portfolio allocation, product development, interim management of private and public companies, budgetary control, strategic and risk management; JPMorgan Private Bank & Dresdner Kleinwort Benson.


  • VP of Design and Innovation

    Nastia Tanzybaeva is a multidisciplinary creative shaping experiences at the intersection of design, psychology, and sustainability. With a background in user-centered design, she crafts intuitive, engaging products that inspire action. From conceptualizing brand identities to building digital experiences that drive behavior change, Nastia blends aesthetics with strategy to create work that is both beautiful and impactful.

We make it easy

Sustainability shouldn’t be complicated. Greenopia takes the guesswork out of finding businesses that are actually good for you, the planet, and the community. No greenwashing, no digging through labels—just real, verified businesses that walk the talk. Whether you're grabbing a bite, shopping for essentials, or looking for services that align with your values, we connect you with places that do better so you can live better. It’s effortless, impactful, and designed to make sustainable choices second nature.

Help us grow the Greenopia community! Share your favorite eco-friendly business with us.

Become part of our family

When you join Greenopia, you become part of a community that’s passionate about making sustainable choices. Whether you’re a consumer looking for trustworthy green businesses or a business committed to sustainability, Greenopia is here to help you make a positive impact on the planet.